Field guides, playbooks, and the occasional rant.
We publish what we learn running review operations for 1,800+ businesses across Europe. No fluff, no listicles, no AI slop.
Online reputation management for restaurants: the weekly system
A reproducible 30-minute Friday process for review triage, theme tagging and action prioritization. Designed for restaurant operators who don't want a full-time community manager.
GoogleGoogle Business Profile in 2026: ranking higher in Maps
The signals Google actually weighs, the ones that are local SEO folklore, and how reviews map to ranking. Updated for the 2026 ranking shift.
PlaybookHow to get more Google reviews without nagging your customers
Six tested in-context asks (QR placement, post-stay email, receipt nudge) and the ones to skip. Built from 1,800 active accounts.
AIDoes AI-generated review responses hurt your ranking? What we tested.
A 6-month controlled experiment on 220 GBP profiles. Findings on rating evolution, response coverage, and Maps visibility.
OperationsTurning review topics into operational fixes
From "wait time" tags to a shift rotation change in two weeks. A field playbook with three case studies.
PlaybookResponding to negative reviews without making it worse
A four-line framework, three things never to do, and templates that move the conversation off the public page.
PlaybookReview response templates that don't sound like templates
14 reply templates organized by rating × topic × tone. Built from 1,800 active accounts and tested for tone consistency.
OperationsMulti-location review management: the operating model
Roles, rituals and reporting for groups managing reviews across 5–50+ locations. From the playbook of 34 multi-location customers.
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Practical, repeatable systems for running reviews as an operational signal. Unsubscribe in one click.