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Built for Google Business Profile · 2026 v 2.4 — Insights engine

Reply to every Google review.
Faster than you can read them.

Repify drafts on-brand replies with AI, flags issues before they trend, and turns your reviews into operational signal — for restaurants, clinics, salons, hotels and any business with a Google Business Profile.

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No credit card Cancel anytime OAuth2 secure connection
Trusted by 1,800+ local businesses across Europe
How it works

Four steps from connected to operational.

Most teams are live in under five minutes. No SDK, no integration project, no migration.

STEP 01

Connect

OAuth2 link to your Google Business Profile. Read-only by default. Two clicks.

STEP 02

Train

Set tone, brand voice and reply rules. Choose which ratings auto-send and which need human approval.

STEP 03

Reply

Repify drafts a reply for every new review within seconds. Approve, edit, or let it auto-send.

STEP 04

Learn

Insights dashboard surfaces repeating themes — service, pricing, wait time — so you fix the root, not the review.

Features

Twelve features that earn their place in your day.

Nothing for the demo. Everything for the team that's actually responding to reviews this afternoon.

AI

Smart drafts in seconds

Every new review gets a context-aware reply draft. GPT-grade quality, your brand voice, your phrasing rules.

AI

One-click tone switching

Professional, friendly or formal — regenerate without leaving the inbox. Approve in a second.

RULES

Auto-reply by rating

Send instantly for 4–5★, queue 1–3★ for human review. Or run fully automatic. You set the gate.

INTEL

Topic detection

AI tags every review with themes: food, service, price, wait time, ambience. Spot patterns in seconds.

INTEL

Sentiment scoring

Each review classified positive · neutral · negative. Filter, sort and trend the signal.

ALERTS

Negative review alerts

≤3★ reviews ping you instantly via email or Slack with [ALERT] tagging. React before it ranks.

GROWTH

QR review collection

Branded QR codes that route guests directly to your Google review form. Track scans-to-reviews conversion.

DATA

Response metrics

Avg. response time, % under 24h, monthly evolution. Measure efficiency, not just rating.

DATA

CSV & PDF reports

One-click exports with KPIs and topic summary. Built for Monday morning reviews.

SYNC

15-min auto-sync

Reviews land in Repify within minutes of being published on Google. Force-sync anytime.

SAFE

OAuth2, read-write scoped

Official Google Business Profile API. Permissions limited to read reviews and post replies. Disconnect in one click.

TEAM

Multi-seat workspace

Invite managers, restrict approvers. Audit log of every published reply, by whom and when.

The dashboard

One screen. Every signal worth acting on.

Average rating, reply coverage, topic clustering, and the queue of drafts waiting for your blessing. Built for the 7-minute morning standup.

Overview

Last 30 days · Google Business Profile connected
Average rating
4.6
↑ +0.3 vs prev.
Total reviews
147
↑ +24 this month
Reply coverage
98%
↑ +31% vs manual
Avg. response time
3m
↓ -98% vs manual
Reviews per week
L12W · ↑ trend
Star distribution
147 reviews
5 104
4 25
3 9
2 6
1 3
Topics mentioned · last 90 days
AI auto-classified
9 themes
service 48 food 41 ambience 33 price 28 wait time 19 terrace 14 menu 11 noise 8 location 6
Recent reviews
2 need attention
MR
Maria R. · Food was good but service slow…
AI draft
JL
James L. · Incredible experience, the best…
replied
AG
Anna G. · Great atmosphere and good value…
pending
PF
Peter F. · Excellent attention, daily specials…
replied
Avg. response time vs manual
−98%
Coverage of reviews answered
98%
Rating lift after 90 days (median)
+0.4★
Time to first reply
~3m
Repify vs manual

The math, if you're still on a spreadsheet.

Honest comparison — not against competitors, but against the way most teams are doing it today.

Capability
With Repify
Manual / spreadsheet
Response time
✓ Auto-drafted in seconds, sent in minutes — 24/7.
Hinges on someone opening Google and writing each reply.
Tone consistency
✓ Pinned to your brand voice across 100% of replies.
Varies by whoever is replying and what kind of day they're having.
Trend visibility
✓ Weekly evolution, star distribution, topic clustering, per-location filters.
Eyeballing the list. Hoping you remember last month.
Negative alerts
✓ Instant ping below your threshold. React in minutes.
You find out the next time you check — sometimes days later.
Coverage
✓ 98% of reviews get a reply.
Industry median for unmanaged: 41%.
Review acquisition
✓ Trackable branded QR codes, scan-to-review conversion.
Ask verbally and hope they remember after dinner.
Topic analysis
✓ Auto-tagged across food, service, price, wait, ambience…
Reading every review individually. Doesn't scale past one location.
Testimonials

From the teams already running it.

"Reviews used to be the thing we'd get to at the end of the day, which usually meant never. Now they're answered before I've finished my coffee."
CM
Carlos M. Owner · El Fogón, Madrid
"The topic dashboard is what sold us. We saw 'wait time' spike on Fridays, fixed the line cook rotation, and the complaints stopped. That's real ROI."
LG
Laura G. Manager · Grupo Costa, Barcelona
"Drafts give us speed without losing the human touch. Our team approves in seconds, edits when it matters. Best of both worlds."
MA
Miguel Á. Owner · Bar La Esquina, Valencia
Pricing

Pricing that scales with locations, not seats.

14-day trial on every plan. No credit card to start. Cancel any time from the dashboard — no email gymnastics.

STARTER
€29/ month
For single-location businesses just getting started with review management.
  • 1 Google Business Profile
  • Up to 200 reviews / month
  • AI drafts · all tones
  • Sentiment & topic detection
  • Email alerts
  • QR review collection
Start trial
Most popular GROWTH
€79/ month
For multi-seat teams or small chains running reviews as an operational signal.
  • Up to 5 locations
  • Unlimited reviews
  • Auto-reply rules by rating
  • Custom brand voice training
  • CSV + PDF reports
  • Slack & webhook alerts
  • 3 team seats included
Start trial
SCALE
Custom
For groups, franchises and agencies managing 10+ locations or reselling to clients.
  • Unlimited locations
  • White-label reports
  • SSO + audit log
  • API access
  • Dedicated success manager
  • SLA · 99.9% uptime
Talk to sales
ANNUAL BILLING SAVES 20% · VAT NOT INCLUDED · ALL PLANS ON GPT-4o
FAQ

Questions before you start the trial.

Yes. Repify connects through Google's official OAuth2 flow. We only request the minimum scopes required to read reviews and post replies on your Google Business Profile — nothing else. You can revoke access from your Google account or from Repify with one click at any time.
Automatically every 15 minutes. You can also trigger a manual sync from the dashboard, which usually returns new reviews within 5–10 seconds.
Yes — that's the default. Repify generates an AI draft and queues it under 'Drafts'. You review, edit if needed, and click send. If you want full automation, switch on auto-reply rules and pick which star ratings get sent automatically.
Yes. Growth plans include up to 5 locations with shared rules and team seats. Scale plans support unlimited locations with per-location dashboards, white-label exports, and brand-voice variants.
We currently use GPT-4o from OpenAI as the default model, with fallback to Claude 3.5 Sonnet for redundancy. All prompts are scoped to your tone, brand context, and reply rules — your data is never used for training.
Yes. Choose between Professional, Friendly and Formal as base tones, then upload your brand context: signature phrases, the words you never use, recurring guest-recovery offers, and any compliance language. The AI adapts on the next generation.
Sentiment (positive / neutral / negative), star rating, and topics — food, service, price, ambience, cleanliness, wait time, location, noise, terrace, staff, value, and any custom tag you add. The dashboard rolls these up over 90 days so you can spot what's actually shifting.
From the dashboard, download a branded QR code in your brand color. Print it on receipts, table tents or stickers. A scan opens the Google review form directly. Repify counts every scan and shows scan-to-review conversion in your dashboard.
Yes. Any review at or below your alert threshold (default 3★) triggers an instant email with [ALERT] in the subject. You can also pipe alerts into Slack, Microsoft Teams, or a webhook of your choice on Growth and Scale plans.
No. Monthly plans are month-to-month and can be cancelled from the dashboard at any time. Annual plans save 20% but are still cancellable mid-cycle (we refund the unused months on request).
Resources

Field guides, playbooks, and the occasional rant.

We publish what we learn running review operations for 1,800+ businesses. No fluff, no listicles.

Guide

Online reputation management for restaurants: the weekly system

A reproducible 30-minute Friday process for review triage, theme tagging and action prioritization.

12 min · 2026→
 Google

Google Business Profile in 2026: ranking higher in Maps

The signals Google actually weighs, the ones that are local SEO folklore, and how reviews map to ranking.

9 min · 2026→
 Playbook

How to get more Google reviews without nagging your customers

Six tested in-context asks (QR placement, post-stay email, receipt nudge) and the ones to skip.

7 min · 2026→
 AI

Does AI-generated review responses hurt your ranking? What we tested.

A 6-month controlled experiment on 220 GBP profiles. Findings on rating evolution, response coverage, and Maps visibility.

11 min · 2026→
 Comparison

Repify vs MARA Solutions: which one fits your operation

An honest breakdown of pricing, locations supported, language coverage and the integrations that actually matter.

8 min · 2026→
 Operations

Turning review topics into operational fixes

From 'wait time' tags to a shift rotation change in two weeks. A field playbook with three case studies.

10 min · 2026→
14 days · No credit card

If it fits your team, you'll know in a week.

Connect your Google Business Profile, watch the AI draft your next 20 replies, and decide. We answer support inquiries in under 2 business hours.

Start 14-day trial Book a 20-min demo