How it works · 2026

Four steps from connected to operational.

Most teams are live in under five minutes. No SDK, no integration project, no migration. OAuth2 connects to your Google Business Profile and the AI takes it from there.

STEP 01

Connect

OAuth2 link to your Google Business Profile. Read-only by default. Two clicks, no copy-paste, no manual API keys.

  • Click "Connect Google" on the dashboard.
  • Sign in with the Google account that owns the Business Profile.
  • Approve the two required scopes: read reviews, post replies.
  • Repify imports the last 90 days of reviews automatically.
⏱ < 60 seconds
STEP 01 · Connect
Tip

You can revoke access with one click from your Google account or from Repify, at any time.

< 60 seconds
STEP 02

Train

Set tone, brand voice and reply rules. Pin the words you use and the words you never use. Choose which ratings auto-send and which need human approval.

  • Pick a base tone: Professional, Friendly, or Formal.
  • Add your brand context: dishes, services, words you use and words you never use.
  • On Growth, set per-rating rules: auto-send 4–5★, queue 1–3★ (or any combination).
  • Pick the star threshold for negative-review email alerts.
⏱ < 5 minutes
STEP 02 · Train
Tip

You can change tone and rules at any time. The next draft will reflect the change instantly.

< 5 minutes
STEP 03

Reply

Repify drafts a reply for every new review within seconds. Approve, edit, or let it auto-send based on your rules.

  • AI generates a draft within seconds of a review being synced (every 15 minutes, or on demand).
  • Drafts queue in the inbox; approve with one click.
  • Edit in place if a draft needs a tweak, or regenerate it in another tone.
  • Sent replies appear on Google immediately via the official API.
⏱ ~ 3 minute median time-to-reply
STEP 03 · Reply
Tip

Default mode is human-in-the-loop. Auto-reply rules are optional, per-rating and included in the Growth plan.

~ 3 minute median time-to-reply
STEP 04

Learn

The insights dashboard surfaces repeating themes — service, pricing, wait time — so you fix the root, not the review.

  • Topic detection groups your reviews into themes like service, price and wait time.
  • Rating evolution and star distribution charts show what's moving up and down.
  • Negative-review email alerts reach your team when a review falls at or below your threshold.
  • CSV and PDF exports for ownership on the Growth plan.
⏱ 7 minutes a week is enough
STEP 04 · Learn
Tip

The teams that move ratings consistently spend ~30 minutes/week in the dashboard.

7 minutes a week is enough
Median setup time
~5m
Auto-sync interval
15m
Reply coverage after week 1
95%
Time saved per location/month
~12h
14 days · No credit card

Five minutes from now, you'll have drafts.

OAuth your Google Business Profile, pick a tone, and watch the inbox fill with AI replies in your voice.